You can harm your sender’s reputation by sending emails to invalid email addresses, leading to high bounce rates and poor levels of deliverability.
To avoid this, use an email validation API to detect and remove invalid email addresses from your mailing list. Discussed further are the specifics of this, its characteristics, and how quick the drag and drop email builder is.
What is an email validation service API?
Sending emails to invalid email addresses can lead to low deliverability and high bounce rates, resulting in a negative sender reputation.
By recognizing and eliminating inauthentic email addresses from your mailing list, an email validation API may help you avoid this. Email validation through drag and drop email builder is the process of detecting incorrect email addresses in an email list.
What is a disposable email address?
A disposable email address (sometimes known as a false ID) is a temporary email account that expires after a certain amount of time.
When visiting blogs and aaj ka news website that ask users to fill out marketing forms or subscribe to continue surfing, people create and utilize throwaway emails to dodge spammers and phishers.
Emails sent to these addresses are either ignored or never delivered, hurting your deliverability and the sender’s reputation.
What Is the Process of Email Verification?
To validate an email address, it is methodically assessed using a range of variables.
Here’s a basic rundown of these stages:
1. Check your syntax
All email addresses adhere to a certain syntax established by the IETF (Internet Engineering Task Force) and RFC (Request for Comments). An email validator detects email addresses that do not meet these criteria and eliminate them from the mailing list.
It typically checks:
The email prefix (the sequence of letters, numbers, and symbols that comes before the “@” symbol). The email domain (the name of the email service provider) follows the “@” symbol. For instance, gmail.com.
xyz#123..@exampel.co is an example of improper email address syntax.
2. Address Name Recognition
This stage discovers and flags email addresses that are role-based or questionable, as they hinder deliverability due to blacklisting: info@, admin@, adam@eve.com, and so on.
3. Detection of DEA
DEA detection detects and eliminates disposable email addresses (DEA), which are typically used by consumers to prevent spam emails during signups and subscriptions.
4. Detection of Spam Traps
Spam traps are email addresses masquerading as fraud management tools. They are designed by major ISPs (Internet Service Providers) to identify and stop spammers.
If you send email marketing campaigns to these addresses, your sender’s reputation will suffer as a result.
Email verifiers assist in removing spam traps from your email list, preventing this from happening to you.
5. DNSBL and URI DNSBL Verification
An email checker filters your email using a DNSBL (DNS-based blackhole list) and URI (Uniform Resource Identifier). DNSBL is a list of spamming IP addresses, whereas URI DNSBL is a list of domain names discovered solely in spam email bodies.
Lookup of MX Records
Checks and validates an email address MX records to discover invalid domains. MX (mail exchange) records are DNS (Domain Name System) resource records that specify which mail servers accept emails from a domain and which do not.
When the verifier detects an incorrect domain, it eliminates that email address from your list.
7. Active Mailbox Verification
An email verifier also makes ping queries to the server of an email address to see whether it is active. The mailbox is legitimate and operational after the request is received and responded to.
Conclusion
The rate of progression of drag and drop email builder varies. Email validation may be accomplished in two ways.
The first method includes checking for the email address in a database. Of course, this is rapid, but because email addresses change frequently, it is less accurate. The second step is actually communicating with the domain of the email address.
This procedure can take up to 30 seconds, although it is normally only a few seconds – fast enough for an e-commerce checkout, POS checkout, website registration, and other similar tasks.
You should never block an API request – this is true for all API calls, but especially for those with a wide range of response times. For time-sensitive operations, always call it asynchronously with a timeout.
