{"id":21610,"date":"2018-01-18T10:25:22","date_gmt":"2018-01-18T10:25:22","guid":{"rendered":"https:\/\/www.legalgeek.co\/?p=21610"},"modified":"2018-01-18T10:25:22","modified_gmt":"2018-01-18T10:25:22","slug":"start-up-tips-pitching","status":"publish","type":"post","link":"https:\/\/www.legalgeek.co\/start-up-tips-pitching\/","title":{"rendered":"Start-Up Tips: Pitching"},"content":{"rendered":"

Pitching is a vital component to achieving success as a start-up, so we thought we’d ask five law-gends what gets – and keeps – their attention.<\/p>\n

Meet the law-gends and read their tips below<\/a>:<\/em><\/p>\n

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Shruti Aijitsaria<\/strong>: Head of Fuse – Allen & Overy’s tech innovation space launched in September 2017. Shruti is also an independent angel investor.<\/p>\n

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Bruce Braude<\/strong>: Head of Strategic Client Technology at Berwin Leighton Paisner. Bruce is responsible for leveraging technology and data analytics to offer clients enhanced and new legal services.<\/p>\n

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\"\"\u00a0Robyn Weatherley: <\/strong>Programme Manager of MDR LAB –\u00a0Mishcon de Reya’s incubator for legal tech start-ups.<\/p>\n

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\"\"Nick West<\/strong>: Chief Technology and Strategy Officer at Mishcon de Reya and Director of their MDR LAB.<\/p>\n

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\"\"\u00a0Daniel van Binsbergen:<\/strong>\u00a0CEO at Lexoo, a legal tech platform which helps businesses and in-house legal teams easily compare and hire talented lawyers.<\/p>\n

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<\/a>Read their tips:<\/p>\n

1. Know everything about who you\u2019re pitching to before entering the room \u2013 and ruthlessly tailor your pitch accordingly.<\/em><\/strong><\/h2>\n

Shruti Aijitsaria: <\/strong>If you are pitching for a place on an incubator make sure you know about the profile of the sponsor firm. Bring concrete examples of the effectiveness of your offering. For example, if you\u2019re applying to a law firm incubator, it is very effective to be able to point to a specific deal that the firm has done recently and then to say \u2018with our technology, you could have done it more effectively and saved this much money\u2019.<\/p>\n

Looking at angel investors, look for \u2018smart money\u2019, that is, an investor who can help you, not only with capital, but also with their knowledge and network. So always ask yourself what does this person provide, beyond the cash?<\/p>\n

Nick West: <\/strong>Understand how the law firm you’re pitching to makes money\u00a0\u2013 we aren’t all the same. If you’re pitching to Mishcon, don’t explain how your tool will help us streamline our Derivatives contracting (we don’t do that) or how your software will help us work seamlessly across all our offices (we are basically a one office Firm). Similarly, if you’re explaining how your super-duper natural language processing capabilities will help us, choose a litigation use case rather than a contracting one (we’re a 70% litigation firm)”<\/p>\n

Bruce Braude: <\/strong>Law firms are increasingly relied upon by in-house teams to advise on technology. So as well as talking about how your technology can help law firms, think about how it could help their clients.<\/p>\n

Legal Geek Conference<\/a><\/p><\/blockquote>\n